"Hard" is the official third single by Rihanna, from her new album, Rated R, Which is what brought her to Los Angeles this week where she shot a video for the track with director Melina Matsoukas. And in keeping with the feel of the song, the video is equally tough: an over-the-top military exercise, only with a decidedly Rihanna touch.
"It's couture military," Rihanna explained. "Everything is surrounded around the idea of something military. We have tanks, we have troops, we've got helicopters, we've got explosions. We've got lots of cute outfits, lots of bullets. It's crazy."
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